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The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity

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Material type: Article

ArticleLanguage: ENG Publication details: JMR May-98 0Description: 210-224ppSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	(Browse shelf(Opens below))	Available		AR1268

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Investigating Consumers' Tendency to Combine Multiple Shopping Purpose and Destinations	Determining Segmentation in Sales Response Across Consumer Purchase Behaviors	Simulation Experiments in Choice Simplification : The Effects of Task and Context on Forecasting Performance	The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity	Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships	An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value	The Long-Term Impact of Promotions on Consumer Stockpiling Behavior	Next

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