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The Asymmetric Impact of Negative and Positive Attribure-Level Performance on Overall Satisfaction and Repurchase Intentions

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Material type: Article

ArticleLanguage: ENG Publication details: Journal Of Marketing Jan-98 0Description: 33-47ppSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	(Browse shelf(Opens below))	Available		AR894

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Market-Based Assets and Shareholder Value : A Framewrok for Analysis	The Negative Impact of Extensions : Can Flagship Products Be Diluted ?	Capital Investments and Income-Tax	The Asymmetric Impact of Negative and Positive Attribure-Level Performance on Overall Satisfaction and Repurchase Intentions	The Effects of Brand Name Suggestiveness on Advertising Recall	Managing Promotion Proogram Participation Within Manufacturer-Retailer Relationships	Advertising's Internal Audience	Next

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