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Focus on Profits

By:

Ratna C S V

Material type: Article

ArticleLanguage: ENG Series: ; 8Publication details: Chartered Financial Analyst Nov 2002Edition: 11Description: 83-87pSubject(s):

Case Study-Turnaround

DDC classification:

Online resources:

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Summary: Samsung's sales-focused strategy mired the company in deeptrouble-uncontrolled production led to global oversupply,which ultimately meant heavy discounts on its merchandise thereby adding to its losses. But then the shift to a profit-thrust strategy that emphasizes streamlined and controlled production turned the company around.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Rat (Browse shelf(Opens below))	Available		AR4787

Samsung's sales-focused strategy mired the company in deeptrouble-uncontrolled production led to global oversupply,which ultimately meant heavy discounts on its merchandise thereby adding to its losses. But then the shift to a profit-thrust strategy that emphasizes streamlined and controlled production turned the company around.

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