Normal view MARC view ISBD view

Pricing and the Psychology of Consumption

By:

Gourville John

Contributor(s):

Soman Dilip

Material type: Article

Article

ArticleLanguage: ENG Series: ; 80Publication details: Harvard Business Review Sep 2002 2002Edition: 9Description: 91-96pSubject(s):

Pricing,Consumption Psychology,Customer Relationship

DDC classification:

Gou/Som

Online resources:

Click here to access online

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Gou/Som (Browse shelf(Opens below))	Available		AR4784

Browsing Main Library shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Gou Me Myself and My Choices : The Influence of Private Self-Awareness on Choice	GOU Ignite Your Career: The New Grads Bible	Gou/Ran Valuing the cause Marketing Relationship	Gou/Som Pricing and the Psychology of Consumption	GOV Five Year Plan	Gov Winner's Purse	Gov India's Most Innovative Companies	Next

There are no comments on this title.

to post a comment.

Powered by Koha