Conceptual Framework for Revival Strategy of a Sick Company : A Case Study

While working out revival strategy for a sick company, close scrutiny of internal as well as externalcontext could help in a significant manner. Internal context may be viewed in relation to strenghts and weaknesses of the organisation whereas, external context will exlain the opportunities and threats provided by environment, Under internal context, besides many other things calculation of break-even point can help in devising the required strategy. BEP may indicate whether sales inprovement or cost reduction strategy will help the company to come out of the present state of affairs. Broadly, keeping this in view, the present study has been conducted by reviewing a sick multi-product pharmaceuticals Indian Public Sector Company named as Bengal Immunity Limited. Further, what may be the other things required to bring the company back on wheels have also been considered and suggested.