What to Convey in Antismoking Advertisments for Adolescents : The Use of Protection Motivation Theory to Identify Effective Message Themes

By: Material type: ArticleArticleLanguage: ENG Series: ; 67Publication details: Journal Of Marketing Apr 2003Edition: 2Description: 1-18 ppSubject(s): DDC classification:
  •  Pec
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Pec (Browse shelf(Opens below)) Available AR5496

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