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Innovations in Product Functionality : When and why are Explicit Comparisons Effective ?

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Material type: Article

ArticleLanguage: ENG Series: ; 67Publication details: Journal Of Marketing Apr 2003Edition: 2Description: 49-61 ppSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Zia/Rat (Browse shelf(Opens below))	Available		AR5499

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