Strategic Brand Management: Measuring and Managing Brand Equity

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Material type: Book

BookLanguage: ENG Publication details: New Delhi Jnanada Prakashan 2010Description: 353pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Main Library Branding	659 SIN/JYE (Browse shelf(Opens below))	Available	Indian Book		41961

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Previous	659 SAR Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation	659 SAR/SCH Brand From the Inside	659 SEN Brand Positioning: Strategies for Competitive Advantage	659 SIN/JYE Strategic Brand Management: Measuring and Managing Brand Equity	659 SMI Bold: How To Be Brave In Business and Win	659 SMI Bold: How To Be Brave In Business and Win	659 SMI Bold: How To Be Brave In Business and Win	Next

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