Concurrent Marketing: Integrating Product, Sales and Service (Record no. 9916)

MARC details
000 -LEADER
fixed length control field 00603cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b1995 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0875844448
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cespedes Frank V
245 ## - TITLE STATEMENT
Title Concurrent Marketing: Integrating Product, Sales and Service
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Harvard Business School Press
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 306p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Value
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 34727
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 10/06/2010 Suresh Book Suppliers 960.00 1 658.8 CES 20864 22/01/2015 12/01/2015 1200.00 23/09/2014 Book Foreign Book

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