Strategic Media Planning and Buying (Record no. 99059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01733 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250927b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032890043 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 791 |
| Cutter | RAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rathore Basant |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Media Planning and Buying |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Taylor & Francis |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 440 |
| 520 ## - Remark | |
| Summary, etc | This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning ? like media mix selections, media vehicle selections and media buying across all types of media.<br/><br/>Source: https://www.amazon.in/Strategic-Planning-Buying-Basant-Rathore/dp/1032890045/ref=sr_1_1?crid=G7TWN4MRUVQF&dib=eyJ2IjoiMSJ9.Ixlmu5D-l9SIEIYmJjuO5Q.qy9i2qAwaTZT8O63O7ZEH3_SKBXTAvNf3ZXgkDgg3jI&dib_tag=se&keywords=9781032890043&qid=1758951295&sprefix=%2Caps%2C288&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Media and Entertainment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Media & Entertainment | 03/09/2025 | Amazon | 1606.00 | Indian Book | 791 RAT | 119918 | 03/09/2025 | 1606.00 | Book |
