Marketing Research (Record no. 99054)

MARC details
000 -LEADER
fixed length control field 02329 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250912b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789361594489
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K.
245 ## - TITLE STATEMENT
Title Marketing Research
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2025
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 992
520 ## - Remark
Summary, etc Marketing Research (Updated 7th Edition) is a comprehensive and up-to-date guide that equips students and professionals with the essential tools and techniques for conducting effective marketing research. With a blend of theoretical insights and practical applications, this edition delves deeper into advanced research methodologies, data analysis techniques, and the use of modern technologies in market research. Clear, accessible, and packed with real-world examples, it provides readers with the skills to understand consumer behavior, assess market conditions, and make data-driven decisions. Whether you're a student or a professional, this book is an invaluable resource for mastering the ever-evolving field of marketing research.<br/><br/>Features -<br/><br/>📚 Updated Content: Covers the latest trends and innovations in marketing research, including the use of big data, AI, and social media analytics.<br/><br/>🔍 Real-World Case Studies: Features fresh, real-world examples from companies like Purple Audacity, Datamatics, Drshti Strategic Research Services, and Qualisys India, demonstrating how businesses use marketing research to solve complex problems and make informed decisions.<br/><br/>🔥 Advanced Methodologies: Introduces advanced research methods such as data mining, predictive analytics, and the use of online surveys.<br/><br/>💡 Expanded Focus on Ethics: Explores the ethical considerations in research practices, ensuring responsible and reliable data collection.<br/><br/>🌳Practical Approach: Emphasizes how to design research projects, collect data, and interpret results to make actionable marketing decisions.<br/><br/>Source: https://www.amazon.in/Marketing-Research-Applied-Orientation-Updated/dp/9361594486/ref=sr_1_1?crid=1EXST0GA3Y0QG&dib=eyJ2IjoiMSJ9.ZOSPKhHu3fEB9jQVwxlo8Llw0AxN9ITYaXtfXQGUZc8.vdh4WMaacca6TYaH050QPrbGMS8oql81qJnBp6iFGF0&dib_tag=se&keywords=9789361594489&qid=1757670706&sprefix=9789357055215%2Caps%2C613&sr=8-1
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Marketing Management 21/07/2025 Books Unlimited 675.00 Indian Book 658.8 MAL 119911 21/07/2025 1000.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Marketing Management 21/07/2025 Books Unlimited 675.00 Indian Book 658.8 MAL 119910 21/07/2025 1000.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Marketing Management 21/07/2025 Books Unlimited 675.00 Indian Book 658.8 MAL 119909 21/07/2025 1000.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Marketing Management 21/07/2025 Books Unlimited 675.00 Indian Book 658.8 MAL 119908 21/07/2025 1000.00 Book

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