Principles of Marketing (Record no. 99053)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02396 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250912b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 19th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2023 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 760 |
| 520 ## - Remark | |
| Summary, etc | About the Author<br/>Philip Kotler, Northwestern University, Gary Armstrong University of North Carolina, Sridhar Balasubramanian University of North Carolina,<br/><br/>Prafulla Y. Agnihotri Indian Institute of Management Sirmaur<br/><br/>Content –h3><br/>Part 1 – Defining Marketing and the Marketing Process<br/>1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships<br/><br/>Part 2 – Understanding the Marketplace and Consumer Value<br/>3 Analyzing the Marketing Environment 4 Managing Marketing Information to Gain Customer Insights 5 Consumer Markets and Buyer Behavior 6 Business Markets and Business Buyer Behavior<br/><br/>Part 3 Designing a Customer Value–Driven Strategy and Mix<br/>7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers 8 Products, Services, and Brands: Building Customer Value 9 Developing New Products and Managing the Product Life Cycle 10 Pricing: Understanding and Capturing Customer Value 11 Pricing Strategies: Advanced Topics 12 Marketing Channels: Delivering Customer Value 13 Retailing and Wholesaling 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy 15 Advertising and Public Relations 16 Personal Selling and Sales Promotion 17 Digital Marketing<br/><br/>Part 4 – Extending Marketing<br/>18 Creating Competitive Advantage 19 The Global Marketplace 20 Sustainable Marketing: Social Responsibility and Ethics<br/><br/>Appendix 1 –Marketing Plan<br/><br/>Appendix 2 –Marketing by the Numbers<br/><br/>Appendix 3 –Careers in Marketing<br/><br/>Glossary, References, Index<br/><br/>Source: https://www.amazon.in/Principles-Marketing-19th-Philip-Kotler/dp/9357055215/ref=sr_1_1?crid=3DPCAB5ZED7KL&dib=eyJ2IjoiMSJ9.4fVTIGRZbEHSY7i3hWM5_znHd65WiHomVQil-G9mskrNjjx4GSrE9fjJWmvymXzK.MumnykjCptL2SOU_340B6OIhlEJbixWwhkPYUPxpjKE&dib_tag=se&keywords=9789357055215&qid=1757661850&sprefix=a+ceo+for+all+seasons+mastering+the+cycles+of+leadership%2Caps%2C386&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 21/07/2025 | Books Unlimited | 735.75 | Indian Book | 658.8 KOT | 119904 | 06/11/2025 | 07/10/2025 | 07/10/2025 | 1090.00 | Book | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 21/07/2025 | Books Unlimited | 735.75 | Indian Book | 658.8 KOT | 119905 | 21/07/2025 | 1090.00 | Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 21/07/2025 | Books Unlimited | 735.75 | Indian Book | 658.8 KOT | 119906 | 04/11/2025 | 03/11/2025 | 1090.00 | Book | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 21/07/2025 | Books Unlimited | 735.75 | Indian Book | 658.8 KOT | 119907 | 14/10/2025 | 11/10/2025 | 1090.00 | Book |
