Marketing Management: Indian Cases (Record no. 98993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01675 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250711b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789361599743 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta Prachi |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Indian Cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 |
| 520 ## - Remark | |
| Summary, etc | Pearson’s Marketing Management: Indian Cases, 2nd Edition is a compilation of case studies by eminent Marketing Management academics and practitioners in India, who have specifically crafted and curated each case study for students of Marketing to delve, discuss, and understand the various concepts of marketing in the Indian context.<br/><br/>With 23 contemporary cases this resource offers detailed analyses of diverse marketing principles and theories applied by reputed Indian and multinational companies. The lucid language and structured case studies encourage students to grasp the embedded themes and concepts in Marketing Management.<br/><br/>Features –<br/><br/>Several big brand stories featured in this book include—MTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever<br/>New case studies of established brands include—Taj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free<br/>Collection of unique businesses case studies include—Jaipur Rugs, AAVA Mineral Water, Travel-O-Stories<br/><br/>Source: https://www.amazon.in/Marketing-Management-Pearson-business-enthusiast/dp/9361599747/ref=sr_1_1?crid=3UDL2YP1FRJBF&dib=eyJ2IjoiMSJ9.BsZaAzFJZFQqZlajtPLgbQ.QqXiSgqC4H5MJ2jUcgaB0MtkRavtol-0kARG-HHJBS0&dib_tag=se&keywords=9789361599743&qid=1752226179&sprefix=9789353065744%2Caps%2C481&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 13/06/2025 | Readers World | 352.00 | Indian Book | 658.8 GUP | 119792 | 17/09/2025 | 10/09/2025 | 440.00 | Book |
