Valuing Customer Engagement: Strategies to Measure and Maximize Profitability (Record no. 98936)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02147 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250311b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3031432989 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar V. |
| 245 ## - TITLE STATEMENT | |
| Title | Valuing Customer Engagement: Strategies to Measure and Maximize Profitability |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | Canada |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 280 |
| 520 ## - Remark | |
| Summary, etc | In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value framework. This book, Valuing Customer Engagement, is first of its kind on customer engagement that outlines the theory and methods of engaging customers profitably in business-to-consumer and business-to-business settings.<br/><br/>Written by world-renowned scholar and thought leader V. Kumar, this seminal work book explains the definitions of the metrics within the CEV framework and analyzes ways to measure and maximize these metrics that can help in engaging customers profitably. Dr. Kumar also reveals the interrelationships between these metrics, i.e. how each metric impacts the other, with examples from all over the world.<br/><br/>This updated edition introduces of Customer Valuation Theory as a way of quantifying direct and indirect engagement value while presenting newer applications and case studies. With practical examples of companies that have benefited by implementing these strategies, this guide is a must have for business executives who want to maximize companies profitability as well as students wanting to learn how to engage customers and build loyalty.<br/><br/>Source: https://www.amazon.in/Valuing-Customer-Engagement-Strategies-Profitability/dp/3031432983/ref=sr_1_1?crid=2IVSEXIY27450&dib=eyJ2IjoiMSJ9.635AwdedxTjIORrymlOzCw.b5_4_WibyhW2mVmbOixOXHHM2dBpTHTh7KtpyQLJAz8&dib_tag=se&keywords=9783031432989&qid=1741693709&sprefix=%2Caps%2C202&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Marketing | 12/02/2025 | Amazon | 2885.00 | Indian Book | 658.8 KUM | 119717 | 14/05/2025 | 09/04/2025 | 2885.00 | Book |
