Sustainable Marketing: How to Drive Profits with Purpose (Record no. 98903)

MARC details
000 -LEADER
fixed length control field 01795 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472979131
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter CAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Carvill Michelle
245 ## - TITLE STATEMENT
Title Sustainable Marketing: How to Drive Profits with Purpose
250 ## - EDITION STATEMENT
Edition statement 1st Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Bloomsbury Business
Date of publication, distribution, etc 2021
Place of publication, distribution, etc United Kingdom
300 ## - PHYSICAL DESCRIPTION
Extent 320
520 ## - Remark
Summary, etc Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widely respected brand identity.<br/><br/>Source: https://www.amazon.in/Sustainable-Marketing-Drive-Profits-Purpose/dp/1472979133/ref=sr_1_1?dib=eyJ2IjoiMSJ9.F5DldJhW5TP_CLBmA2D-UQ.iKZRvf5WX6Ul_FoEf6RmqVjomDUg2j0qFUEjsT50ONs&dib_tag=se&keywords=9781472979131&qid=1738827786&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sustainable Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 17/01/2025 Amazon 1938.00 Foreign Book   658.8 CAR 119707 25/03/2025 10/02/2025 1938.00 Book

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