SUSTAINABLE MARKETING (Record no. 98902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01037 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332536630 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martin Diane |
| 245 ## - TITLE STATEMENT | |
| Title | SUSTAINABLE MARKETING |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education India |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 |
| 520 ## - Remark | |
| Summary, etc | A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.<br/><br/>Source: https://www.amazon.in/Sustainable-Marketing-1e-Martin/dp/9332536635/ref=sr_1_1?crid=1GJB6XUC54PVA&dib=eyJ2IjoiMSJ9.Mq0wZ0mTkUIOpKzV0XeVlA.VFQe0wF4dxXtN3z9aady0fRBQjpbq7-oT0YAE8SZxDU&dib_tag=se&keywords=9789332536630&qid=1738828122&sprefix=9781472979131%2Caps%2C219&sr=8-1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SUSTAINABLE MARKETING |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Marketing | 17/01/2025 | Amazon | 520.00 | Foreign Book | 658.8 MAR | 119706 | 22/04/2025 | 15/04/2025 | 520.00 | Book |
