Redefining Retail: 10 Guiding Principles for a Post-digital World (Record no. 98873)

MARC details
000 -LEADER
fixed length control field 02299 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250110b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781394204700
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Cutter STI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stigliano Giuseppe
245 ## - TITLE STATEMENT
Title Redefining Retail: 10 Guiding Principles for a Post-digital World
250 ## - EDITION STATEMENT
Edition statement 1st Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons Inc
Date of publication, distribution, etc 2024
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 256
520 ## - Remark
Summary, etc Discover the new realities of working in the post-digital era of consumer brand and retail marketing.<br/><br/>In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.<br/><br/>The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:<br/><br/>The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution.<br/>How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.<br/>The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.<br/>Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.<br/><br/>Source: https://www.amazon.in/Redefining-Retail-Guiding-Principles-Post-Digital/dp/1394204701/ref=sr_1_1?crid=106NGWZKNJOJH&dib=eyJ2IjoiMSJ9.yST1klV7Y-jnkvFHIdpcWQ.s506Uq-OAIL7psrZHF3nZhGMa88k12smoLbrb8jypdw&dib_tag=se&keywords=9781394204700&qid=1736504376&sprefix=9789388322522%2Caps%2C356&sr=8-1
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Retail Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Retail Management 02/01/2025 Amazon 1781.00 Indian Book   658.87 STI 119627 24/07/2025 24/06/2025 24/06/2025 1781.00 Book

Powered by Koha