The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Record no. 98845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02150 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367775568 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 791 |
| Cutter | KAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz Helen |
| 245 ## - TITLE STATEMENT | |
| Title | The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 |
| 520 ## - Remark | |
| Summary, etc | The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.<br/><br/>Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with:<br/><br/>a new chapter on how audiences are defined and created<br/>reorganization of the media channel chapters to cover planning and buying together<br/>expanded coverage of digital formats in all channels<br/>added discussion of measurement<br/>completely updated data and examples.<br/> The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments.<br/><br/>Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.<br/><br/>Source: https://www.amazon.in/Media-Handbook-Advertising-Selection-Communication/dp/0367775565/ref=sr_1_1?crid=2747ZW4O0UJV4&dib=eyJ2IjoiMSJ9.GcamDXnvIcrLQ19T6sKaEw.zevCrUqPqaqdcCcU7Rbnhske3IsWfd1RhlSRRbC8J3c&dib_tag=se&keywords=9780367775568&qid=1733754732&sprefix=9781264257546%2Caps%2C338&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Media and Entertainment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Media & Entertainment | 28/11/2024 | Shree Ganesh Book Services | 5380.00 | Foreign Book | 791 KAT | 119607 | 17/01/2025 | 10/01/2025 | 6725.00 | Book |
