Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide (Record no. 98793)

MARC details
000 -LEADER
fixed length control field 02674 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241023b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789811304019
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 651.7
Cutter BEG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beger Rudolf
245 ## - TITLE STATEMENT
Title Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide
250 ## - EDITION STATEMENT
Edition statement 1st Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Springer Verlag
Date of publication, distribution, etc 2018
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 677
520 ## - Remark
Summary, etc This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.<br/><br/>Source: https://www.amazon.in/Present-Day-Corporate-Communication-Practice-Oriented-State/dp/9811304017/ref=sr_1_1?crid=LAU1QRMVIYIV&dib=eyJ2IjoiMSJ9.XH2IUOnVMlEfaA1xK1kaUQ.dg_APQh20dsIT6TKa1ea6ky4pOpYp1twRJ9yce5Xz5s&dib_tag=se&keywords=9789811304019&qid=1729681315&sprefix=9780071361248%2Caps%2C374&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate Communication
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a General Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Communication 30/09/2024 Shree Ganesh Book Services 3028.00 Foreign Book 651.7 BEG 119555 30/09/2024 3785.00 Book

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