Lean Marketing: More Leads, More Profit, Less Marketing (Record no. 98738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03181 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240930b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781774584873 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | DIB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dib Allan |
| 245 ## - TITLE STATEMENT | |
| Title | Lean Marketing: More Leads, More Profit, Less Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Page Two Books |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | USA |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 |
| 520 ## - Remark | |
| Summary, etc | Picking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies to grow your business. Simplify, structure, and scale your marketing plan - without the extra work You keep being told to do more marketing. More complex, more specialized and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing “gurus” keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way. The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight. In this book, you’ll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemize and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they’d actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it’s now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How “program” your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that’s boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketing Lean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action. Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business.<br/><br/>Source: https://www.amazon.in/Lean-Marketing-Allan-Dib/dp/1774584875/ref=sr_1_1?crid=1ISX5B7FM8NEZ&dib=eyJ2IjoiMSJ9.N_SSN0LY3EW3bk88d0EXQg.JE7r3JViuRo9-Cymy4fDhoiwPH1D3bz7Jj1jHTrX5Zo&dib_tag=se&keywords=9781774584873&qid=1727696508&sprefix=%2Caps%2C235&sr=8-1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Lean Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Marketing | 30/08/2024 | MSN Books | 399.20 | Foreign Book | 658.8 DIB | 119524 | 18/11/2024 | 11/11/2024 | 499.00 | Book |
