PUBLIC RELATIONS HANDBOOK (Record no. 98727)

MARC details
000 -LEADER
fixed length control field 02128 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240826b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367278915
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Cutter THE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Theaker Alison
245 ## - TITLE STATEMENT
Title PUBLIC RELATIONS HANDBOOK
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2020
Place of publication, distribution, etc United Kingdom
300 ## - PHYSICAL DESCRIPTION
Extent 440
520 ## - Remark
Summary, etc The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.<br/><br/>Source: https://www.amazon.in/PUBLIC-RELATIONS-HANDBOOK-Alison-Theaker/dp/036727891X/ref=sr_1_1?crid=31B855B0WOO4Q&dib=eyJ2IjoiMSJ9.afBanqL57y8KBlTeSDVLng.IefkQvvWo2dj7PxjUyZhSqV4ZbTNaI8Y4_F0qccPVIQ&dib_tag=se&keywords=9780367278915&qid=1724659576&sprefix=9780375714498%2Caps%2C421&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PUBLIC RELATIONS
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a General Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Public Relations 08/08/2024 Shree Ganesh Book Services 3101.60 Foreign Book 659.2 THE 119493 08/08/2024 3877.00 Book

Powered by Koha