Digital Marketing Analytics (Record no. 98706)

MARC details
000 -LEADER
fixed length control field 02408 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240823b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353430191
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.74015
Cutter HEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hemann Chuck
245 ## - TITLE STATEMENT
Title Digital Marketing Analytics
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2019
Place of publication, distribution, etc Uttar Pradesh
300 ## - PHYSICAL DESCRIPTION
Extent 272
520 ## - Remark
Summary, etc Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!<br/>Prioritize—because you can’t measure and analyze everything<br/>Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors<br/>Measure real digital media ROI: sales, leads, and customer satisfaction<br/>Track the performance of all paid, earned, and owned digital channels<br/>Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR<br/>Start optimizing digital content in real time<br/>Implement advanced tools, processes, and algorithms for accurately measuring influence<br/>Make the most of surveys, focus groups, and offline research synergies<br/>Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem<br/>“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”<br/>— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data<br/><br/>Source: https://books.google.co.in/books?id=NqdWDwAAQBAJ&source=gbs_book_other_versions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Analytics
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Business Analytics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Analytics 08/08/2024 Vakratund Book House 340.00 Indian Book 005.74015 HEM 119483 08/08/2024 425.00 Book

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