MARKETING RESEARCH: Delivering Customer Insight (Record no. 98653)

MARC details
000 -LEADER
fixed length control field 02636 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240514b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356403185
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter WIL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wilson Alan
245 ## - TITLE STATEMENT
Title MARKETING RESEARCH: Delivering Customer Insight
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Bloomsbury Academic
Date of publication, distribution, etc 2022
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 408
520 ## - Remark
Summary, etc This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research. New to this Edition: - Expanded coverage of qualitative analysis, now with its own dedicated chapter - Fresh material on hot topics such as big data analytics, social media listening and data visualization - Updated content on online surveys, online group discussions and online samples, as well as data protection legislation - Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics - New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world - New opening cases featuring well-known, international organizations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.<br/><br/>Source: https://www.amazon.in/MARKETING-RESEARCH-4TH-Delivering-Customer/dp/135200111X/ref=sr_1_3?crid=12YA1Q1TG9H03&dib=eyJ2IjoiMSJ9.7iZVHcVhZwCU41OsskZiHjZlYkd-erUcXmvA407_TzLGjHj071QN20LucGBJIEps.5UU2lwcb4yK_62Jkx8_g9pjoeFK5pOePN-CTrj8xdLU&dib_tag=se&keywords=MARKETING+RESEARCH%3A+Delivering+Customer+Insight&qid=1715698372&sprefix=marketing+research+delivering+customer+insight+%2Caps%2C217&sr=8-3
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING RESEARCH
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing Research 13/05/2024 Vakratund Book House 559.20 Foreign Book 658.83 WIL 119411 13/05/2024 699.00 Book

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