Adapt: To Thrive, not just Survive (Record no. 98590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02051 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240402b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789360452964 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Cutter | NAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nagpal Harit |
| 245 ## - TITLE STATEMENT | |
| Title | Adapt: To Thrive, not just Survive |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Westland Business |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 224 |
| 520 ## - Remark | |
| Summary, etc | How do you retain those customers or employees you worked so hard to acquire?<br/>How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?<br/>Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.<br/>Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan. In Malaysia, Nur takes over as CEO of a large AC brand and improvises ways to faster recovery in a bid to regain the number one slot. In Ghana, Addae figures out the fundamentals of creating a brand that connects with customers. And in a time far from ours, Ron tries out radically new techniques of reaching customers efficiently. Every story ends with ten prompts that are designed to make you stop and think about the way you manage your own work and business.<br/>Packed with sharp insights and clear solutions, this unusual book is a must-read for managers, entrepreneurs, students—indeed, anyon<br/><br/>Source: https://www.amazon.in/Adapt-Thrive-not-just-Survive/dp/9360452963/ref=sr_1_1?crid=MSUAKI5CXIZV&dib=eyJ2IjoiMSJ9.XxiF5E3TLIAPAiMnFpP_Fw.3er3cHwXuxjBEHjAHGG2jWw8AN0vR2BD3se1N9xYTz0&dib_tag=se&keywords=9789360452964&qid=1712042025&sprefix=9789392217500%2Caps%2C362&sr=8-1 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | General Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | General Management | 20/03/2024 | Shanti Books | 479.20 | Indian Book | 658 NAG | 119354 | 03/03/2025 | 27/01/2025 | 599.00 | Book |
