MASS COMMUNICATION PRINCIPLES AND CONCEPTS (Record no. 98584)

MARC details
000 -LEADER
fixed length control field 01940 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240402b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354660177
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 651.7
Cutter HAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HASAN SEEMA
245 ## - TITLE STATEMENT
Title MASS COMMUNICATION PRINCIPLES AND CONCEPTS
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc CBS Publishers & Distributors Pvt. Ltd
Date of publication, distribution, etc 2020
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 300
520 ## - Remark
Summary, etc Exclusive features of this title<br/>It is a unique title in presenting mass communication, journalism, advertising, public relations, photography, broadcast media, media laws, media research and new media technologies in one volume.<br/>The textbook serves the purpose of all students of mass media and journalism and learners in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges.<br/>The author has provided depth and simplicity in presenting the subject of mass communication in a cohesive and understandable pattern.<br/>The educational features of this textbook are designed to support and improve media literacy skills as it lays out the elements to enrich reader’s knowledge and understanding of the mass communication process and the mass media industries.<br/>The book includes all aspects of media literacy as it is an essential survival skill for everyone in the society.<br/>This book presents an overview of the social and communication roles of various channels of mass media covering various operational areas.<br/>It is designed to serve as a textbook for all students of mass communication, journalism, advertising, and public relations.<br/>The book covers the complete syllabus of National Eligibility Test (NET) conducted by University Grants Commission (UGC) and is thus suitable for all the candidates preparing for UGC-NET and various other competitive examinations.<br/><br/>Source: https://www.cbspd.co.in/mass-communication-3-e
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MASS COMMUNICATION
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a General Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Communication 20/03/2024 Shanti Books 580.00 Indian Book 651.7 HAS 119348 20/03/2024 725.00 Book

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