Entertainment and Media Marketing (Record no. 98520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01133 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240301b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5596-467-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 791 |
| Cutter | PAU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul, Minu |
| 245 ## - TITLE STATEMENT | |
| Title | Entertainment and Media Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Himalaya Publishing House Pvt Ltd |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 122 p. |
| 520 ## - Remark | |
| Summary, etc | In contemporary times, entertainment has gained a huge prominence among the public. Not just as an entertainment tool but also as a media platform popular among the public in making their purchase decisions. We have been enjoying the content presented to us in the form of Films, Sports, Serials, Series, etc. as an entertainment tool. The topics included in this subject will help students to develop a critical view towards these entertainment tools as marketing mediums and will also learn the effective and creative ways of placing and promoting brands, products or services. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media and Entertainment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Revised Mumbai University Syllabus (Sem VI 2021-2022) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tamboli, Jasmine |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Media and Entertainment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119259 | 29/05/2024 | 25/04/2024 | 190.00 | Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119263 | 01/03/2024 | 190.00 | Book | ||||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119257 | 29/04/2024 | 04/04/2024 | 190.00 | Book | 3 | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119262 | 01/03/2024 | 190.00 | Book | ||||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119255 | 01/03/2024 | 190.00 | Book | ||||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119261 | 08/10/2024 | 28/09/2024 | 190.00 | Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119260 | 01/03/2024 | 190.00 | Book | ||||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119256 | 17/04/2025 | 17/04/2025 | 190.00 | Book | 17/05/2025 | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119258 | 15/07/2024 | 16/04/2024 | 190.00 | Book | 1 | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Media & Entertainment | 01/03/2024 | 5560 | 152.00 | 791 PAU | 119254 | 01/03/2024 | 190.00 | Book |
