MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01845nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240226b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar , Krishna |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Scooters India Limited Case |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Apr-Jun 2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Vol. 26, No. 2, p59-72,14p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Scooters India Ltd. (SIL) was established in the year 1972 by the Government of India as a public sector enterprise by importing old plant and machinery from a defunct automobile company in Italy. The company incurred losses ever since its inception so much so that at one point of time (in 1989-90), it made a loss of Rs 404 million against a sale of Rs 103 million. It had accumulated losses to the tune of Rs 2125 million. The worker unions were agitating and fought pitched battle amongst themselves, against the management, and the government. The government almost made up its mind to wind up the company and appointed a new Chief Executive, Dr Sahay, who pleaded against winding up and worked for the revival of the company. In 1992, the company got covered under BIFR which reinforced the government's stand that the company cannot survive. Undeterred, Dr Sahay took up the challenge of turning around the company. After seven years of slogging, the company earned a net profit for the first time, in its silver jubilee year, breaking many myths in the process |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Scooters India Ltd |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Challenges |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Srivastava, Ritu |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Online Access |
| Materials specified |
Scooters India Limited |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/epdf/10.1177/0256090920010206">https://journals.sagepub.com/doi/epdf/10.1177/0256090920010206</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
