Data Analytics in Marketing, Entrepreneurship, and Innovation (Record no. 98423)

MARC details
000 -LEADER
fixed length control field 02163 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240304b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032605135
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 005.74015
Cutter KEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kehal Mounir
245 ## - TITLE STATEMENT
Title Data Analytics in Marketing, Entrepreneurship, and Innovation
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc CRC Press
Date of publication, distribution, etc 2021
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 192
520 ## - Remark
Summary, etc Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.<br/><br/>Source: https://www.amazon.in/Data-Analytics-Marketing-Entrepreneurship-Innovation/dp/1032605138/ref=sr_1_1?crid=1OYC09IIXWCAE&dib=eyJ2IjoiMSJ9.V747TvAd8rODao_sl-IAVg.YtmEHRF5cKiPHQfDJHkSlotiLPDXkSggVXEASqJdkIQ&dib_tag=se&keywords=9781032605135&qid=1709540443&sprefix=9781032600017%2Caps%2C290&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data Analytics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name El Alfy Shahira
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Business Analytics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Analytics 02/02/2024 A 4 Apple Books 796.00 Foreign Book   005.74015 KEH 119239 20/09/2024 20/09/2024 995.00 Book

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