Tata GoldPlus: (Record no. 98271)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01206nam a2200265 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240104b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mukherjee, Srabanti |
| 245 ## - TITLE STATEMENT | |
| Title | Tata GoldPlus: |
| Remainder of title | The Success Story of the 'Nano' of the Jewelry Market: Case Analysis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | Jul-Sep 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Jul-Sep2011, Vol. 36 Issue 3, p131-142. 12p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The case pivots around the clichéd concept of mismatch between the positioning strategy of Tata-Gold coupled with the perceptual and attitudinal biases of the target market. Tata GoldPlus was a unique bottom-of-the-pyramid intervention from the Indian business tycoon, Tata. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SWOT analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Case Analysis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Ramendra |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Dinesh K |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sood, Smriti |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh,Karamjeet |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Vinay |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agrawal, Rajat |
| 773 0# - HOST ITEM ENTRY | |
| Main entry heading | Lather, Anu Singh |
| Place, publisher, and date of publication | India Sage Jul-Sep 2011 |
| Other item identifier | Case39 |
| Title | Tata GoldPlus: |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Online Access |
| Materials specified | Case Analysis |
| Uniform Resource Identifier | <a href="https://journals.sagepub.com/doi/pdf/10.1177/0256090920110307">https://journals.sagepub.com/doi/pdf/10.1177/0256090920110307</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Online Access | 04/01/2024 | Case Analysis 39 | 04/01/2024 | Case Study | Tata GoldPlus: The Success Story of the 'Nano' of the Jewelry Market: Case Analysis |
