Managing Adversity: (Record no. 98196)

MARC details
000 -LEADER
fixed length control field 01491nam a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231213b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cahakraborty, Anirban
245 ## - TITLE STATEMENT
Title Managing Adversity:
Remainder of title Brands and COVID-19: Case
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc India
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc Jun2022
300 ## - PHYSICAL DESCRIPTION
Extent Jun2022, Vol. 47 Issue 2, p106-115. 10p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Vikalpa: The Journal for Decision Makers
520 ## - SUMMARY, ETC.
Summary, etc During the same period, 7 European countries, 9 countries in the Asia-Pacific, 12 American (North and South) countries and 19 African countries implemented localized lockdown, whereas 7 countries of the Middle East and North Africa announced a national lockdown ([13]). Keywords: Crisis; Societal Marketing; COVID-19; Brand Response EN Crisis Societal Marketing COVID-19 Brand Response 106 115 10 07/04/22 20220601 NES 220601 THE LOCKDOWN B A b s the unseasonal rain lashed at the picture window of his 42nd-floor apartment in Kolkata, I Srimaan i Ashit thought that the overcast sky aptly reflected the mood all around. Graph: Exhibit 2: Source: Based on fictitious data.[4] Graph Exhibit 3: A Summary of Ashit's Firm's Business as of the Imposition of National Lockdown in India in March 2020.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Response
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Crisis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Societal Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case Study
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Arora, Swapan Deep
856 ## - ELECTRONIC LOCATION AND ACCESS
Access method Online Access
Materials specified Managing Adversity: Brands and COVID-19: Case
Uniform Resource Identifier <a href="https://journals.sagepub.com/doi/pdf/10.1177/02560909221105937">https://journals.sagepub.com/doi/pdf/10.1177/02560909221105937</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Case Study
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library Online Access 13/12/2023   Case7 13/12/2023 Case Study

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