MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01333nam a2200241 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231212b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parsad, Chandan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tata Nano: |
| Remainder of title |
Case of Repositioning. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
India |
| Name of publisher, distributor, etc |
Sage |
| Date of publication, distribution, etc |
Jul-Sep 2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Jul-Sep2021, Vol. 46 Issue 3, p177-187. 11p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Vikalpa: The Journal for Decision Makers |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
All was not well for Tata Motors’ most ambitious product, Nano. There were rumours floating in the media about the discontinuation of the brand (Kumar, 2015). Pushing aside all the speculations, Girish Wagh, Senior Vice President, Tata Motors, said, Nano is an extremely critical product for Tata Motors. Never did we have discussion about killing the brand. Our discussion has been how to re-energise the brand. We see there is a tremendous emotional connect with the brand and at the same time emotional hurdles too. (Economic Times, 2015). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
POSITIONING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PRODUCT FAILURE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
REPOSITIONING STRATEGY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
TARGETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
TATA NANO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Case Study |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prashar, Sanjeev |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sahay, Vinita S. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Access method |
Connect With the Library Team |
| Materials specified |
Tata Nano: Case of Repositioning |
| Uniform Resource Identifier |
<a href="https://journals.sagepub.com/doi/pdf/10.1177/02560909211040692">https://journals.sagepub.com/doi/pdf/10.1177/02560909211040692</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Case Study |
