MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02645 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119059721 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
001.64 |
| Cutter |
DEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dempster Craig |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
John Wiley & Sons Inc |
| Date of publication, distribution, etc |
2015 |
| Place of publication, distribution, etc |
USA |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 |
| 520 ## - Remark |
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| Summary, etc |
Develop the skills and capabilities quickly becoming essential in the new marketing paradigm<br/>The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities.<br/><br/>The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer.<br/><br/>Develop the tools, metrics, and processes necessary to engage the modern consumer<br/>Gain a deep understanding of Connected Customer Relationship Management<br/>Leverage trends in technology and analytics to create targeted messages<br/>Adjust your company's structure and operations to align with new capabilities<br/>The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.<br/><br/>Source: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119153863 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital Advertising Platforms |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| a |
Information Technology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
