Decoding the New Consumer Mind: How and Why We Shop and Buy (Record no. 98082)

MARC details
000 -LEADER
fixed length control field 02284 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231107b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118647684
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter YAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Yarrow Kit
245 ## - TITLE STATEMENT
Title Decoding the New Consumer Mind: How and Why We Shop and Buy
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2014
Place of publication, distribution, etc Jossey-Bass
Name of publisher, distributor, etc San Francisco
300 ## - PHYSICAL DESCRIPTION
Extent 224
520 ## - Remark
Summary, etc A decade of swift and stunning change has profoundly affected the psychology of how, when and why we shop and buy. In Decoding the New Consumer Mind, award-winning co summer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications and brands.<br/><br/>Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think and where our attention goes.<br/><br/>Decoding the New Consumer Mind provide marketers with practical ways to tact into this new consumer psychology and Yarrow shows how to combine technology an innovation to enhance brand image, win love and loyalty through authenticity and integrity, put the consumer's needs and preferences front and center and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, Marketers will be able to connect more effectively with consumers driving profit and success across the organization.<br/><br/>Source: https://www.amazon.in/Decoding-New-Consumer-Mind-Shop/dp/1118647688/ref=sr_1_1?crid=2NVSK8QLY2GOD&keywords=Decoding+the+New+Consumer+Mind%3A+How+and+Why+We+Shop+and+Buy&nsdOptOutParam=true&qid=1699359283&sprefix=decoding+the+new+consumer+mind+how+and+why+we+shop+and+buy%2Caps%2C255&sr=8-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Mind
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 30/10/2023 Amazon 1866.24 Indian Book   2 658.8 YAR 119022 13/02/2024 11/12/2023 2332.80 Book

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