For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé (Record no. 98013)

MARC details
000 -LEADER
fixed length control field 02408 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781035020027
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter COL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Collins Marcus
245 ## - TITLE STATEMENT
Title For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Macmillan Business
Date of publication, distribution, etc 2023
Place of publication, distribution, etc Dublin
300 ## - PHYSICAL DESCRIPTION
Extent 294
520 ## - Remark
Summary, etc From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .<br/><br/>'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian<br/><br/>We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.<br/><br/>With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.<br/><br/>'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit<br/><br/>Source: https://www.amazon.in/Culture-Behind-Worlds-Successful-Beyonc%C3%A9/dp/1035020025/ref=sr_1_1?crid=QZFU9B1ID163&keywords=For+the+Culture%3A+The+Power+Behind+the+World%27s+Most+Successful+Brands%2C+from+Apple+to+Beyonc%C3%A9&qid=1695368146&s=books&sprefix=for+the+culture+the+power+behind+the+world%27s+most+successful+brands%2C+from+apple+to+beyonc%C3%A9%2Cstripbooks%2C396&sr=1-1
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference book Main Library Main Library Branding 22/09/2023 Amazon 719.20 Foreign Book 659 COL 118952 22/09/2023 899.00 Book

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