The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising (Record no. 97894)
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000 -LEADER | |
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fixed length control field | 02249 a2200169 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230518b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783836568524 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659 |
Cutter | D&A |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | D&ad |
245 ## - TITLE STATEMENT | |
Title | The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Taschen America Llc |
Date of publication, distribution, etc | 2018 |
Place of publication, distribution, etc | |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 536 |
520 ## - Remark | |
Summary, etc | In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes and Barbara Nokes.<br/><br/>The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper or in person.<br/><br/>The editor<br/><br/>D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.<br/><br/>Source: https://retrospekt.com/products/the-copy-book-how-some-of-the-best-advertising-writers-in-the-world-write-their-advertising-taschen-book |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Main Library | Main Library | 16/05/2023 | 5559 | 1670.40 | 2 | 118804 | 20/09/2023 | 29/08/2023 | 2088.00 | Book |