The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising (Record no. 97894)

MARC details
000 -LEADER
fixed length control field 02249 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230518b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783836568524
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter D&A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name D&ad
245 ## - TITLE STATEMENT
Title The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Taschen America Llc
Date of publication, distribution, etc 2018
Place of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 536
520 ## - Remark
Summary, etc In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes and Barbara Nokes.<br/><br/>The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper or in person.<br/><br/>The editor<br/><br/>D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards—the industry’s biggest and best—rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.<br/><br/>Source: https://retrospekt.com/products/the-copy-book-how-some-of-the-best-advertising-writers-in-the-world-write-their-advertising-taschen-book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Main Library Main Library 16/05/2023 5559 1670.40   2 118804 20/09/2023 29/08/2023 2088.00 Book

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