Advertising and Promotion : (Record no. 97551)

MARC details
000 -LEADER
fixed length control field 00543 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221012b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354600807
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill
Date of publication, distribution, etc 2022
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 712 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Checked out
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 12/10/2022 6215 0.00   7 659 BEL 118385 24/04/2025 28/02/2025 1050.00 Book    
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 12/10/2022 6215 0.00   1 659 BEL 118386 13/03/2025 20/02/2025 1050.00 Book    
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 12/10/2022 6215 0.00     659 BEL 118388 12/10/2022   1050.00 Book    
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 12/10/2022 6215 0.00   3 659 BEL 118384 05/12/2023 07/07/2023 1050.00 Book    
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 12/10/2022 6215 0.00   5 659 BEL 118387 26/04/2024 25/04/2024 1050.00 Book    
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 01/10/2022 Amazon 0.00   1 659 BEL 118412 19/04/2025 17/04/2025 850.00 Book Foreign Book  
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 01/10/2022 Amazon 0.00     659 BEL 118411 12/12/2022 12/12/2022 850.00 Book Foreign Book 11/01/2023
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 02/10/2022 Amazon 0.00   1 659 BEL 118414 28/09/2024 25/09/2024 850.00 Book Foreign Book  
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 02/10/2022 Amazon 0.00   1 659 BEL 118413 04/04/2025 11/02/2025 850.00 Book Foreign Book  

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