Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Record no. 97503)

MARC details
000 -LEADER
fixed length control field 00594 a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220912b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332578050
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter BEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bendle, Neil
245 ## - TITLE STATEMENT
Title Marketing Metrics: The Manager's Guide to Measuring Marketing Performance
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2021
Place of publication, distribution, etc India
300 ## - PHYSICAL DESCRIPTION
Extent 437 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Performance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pfeifer, Phillip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Reibsteinby, David
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Farris, Paul W.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Main Library Main Library Marketing Research 31/03/2022 6283 0.00 Foreign Book   658.83 BEN 116360 09/01/2023 02/12/2022 599.00 Book

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