The Media Handbook: A Complete Guide to Advertising Media Selection Planning Research and Buying (Record no. 97387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448 a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220627b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138352643 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 791 |
| Cutter | KAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz Helen |
| 245 ## - TITLE STATEMENT | |
| Title | The Media Handbook: A Complete Guide to Advertising Media Selection Planning Research and Buying |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2019 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 235 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Media and Entertainment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference book | Main Library | Main Library | Media & Entertainment | 07/06/2022 | Amazon | 0.00 | Foreign Book | 791 KAT | 118224 | 07/08/2023 | 07/07/2023 | 07/07/2023 | 3620.00 | Book |
