Marketing 4.0 : (Record no. 97135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00510 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220204b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126566938 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | Moving from Traditional to Digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 184 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116122 | 06/01/2025 | 11/12/2023 | 699.00 | Book | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116126 | 05/02/2025 | 29/01/2025 | 699.00 | Book | 5 | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116123 | 22/12/2023 | 05/12/2023 | 699.00 | Book | 1 | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116124 | 28/09/2024 | 12/08/2024 | 699.00 | Book | 5 | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116125 | 18/03/2023 | 11/03/2023 | 699.00 | Book | 1 |
