Marketing 4.0 : (Record no. 97135)

MARC details
000 -LEADER
fixed length control field 00510 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220204b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126566938
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing 4.0 :
Remainder of title Moving from Traditional to Digital
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley India
Date of publication, distribution, etc 2017
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 184 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Total Renewals
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 02/02/2022 5736 0.00   658.8 KOT 116122 06/01/2025 11/12/2023 699.00 Book  
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 02/02/2022 5736 0.00   658.8 KOT 116126 05/02/2025 29/01/2025 699.00 Book 5
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 02/02/2022 5736 0.00   658.8 KOT 116123 22/12/2023 05/12/2023 699.00 Book 1
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 02/02/2022 5736 0.00   658.8 KOT 116124 28/09/2024 12/08/2024 699.00 Book 5
    Dewey Decimal Classification     Text book Main Library Main Library Marketing 02/02/2022 5736 0.00   658.8 KOT 116125 18/03/2023 11/03/2023 699.00 Book 1

Powered by Koha