Marketing 4.0 : (Record no. 97135)
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000 -LEADER | |
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fixed length control field | 00510 a2200193 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220204b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788126566938 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Marketing 4.0 : |
Remainder of title | Moving from Traditional to Digital |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Wiley India |
Date of publication, distribution, etc | 2017 |
Place of publication, distribution, etc | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 184 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Digital Marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kartajaya, Hermawan |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Setiawan, Iwan |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Total Renewals |
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Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116122 | 06/01/2025 | 11/12/2023 | 699.00 | Book | ||||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116126 | 05/02/2025 | 29/01/2025 | 699.00 | Book | 5 | |||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116123 | 22/12/2023 | 05/12/2023 | 699.00 | Book | 1 | |||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116124 | 28/09/2024 | 12/08/2024 | 699.00 | Book | 5 | |||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 02/02/2022 | 5736 | 0.00 | 658.8 KOT | 116125 | 18/03/2023 | 11/03/2023 | 699.00 | Book | 1 |