Advertising, Brands and Consumer Behaviour (Record no. 97090)

MARC details
000 -LEADER
fixed length control field 00473 a2200181 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220223b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353883928
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar Ramesh S
245 ## - TITLE STATEMENT
Title Advertising, Brands and Consumer Behaviour
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage Publication India
Date of publication, distribution, etc 2020
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 266; I-7
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behaviour
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 02/02/2022 Vakratund Book House 0.00 Indian Book   659 KUM 116095 12/12/2022 25/08/2022 475.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Advertising 17/10/2022 Amazon 0.00 Indian Book   659 KUM 118424 17/10/2022   475.00 Book

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