Strategic Brand Management (Record no. 97057)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Cutter | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Publishers India |
| Date of publication, distribution, etc | 2020 |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 642 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Collection Type | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Brand Management | 01/02/2022 | Vakratund Book House | 0.00 | Foreign Book | 10 | 659 KEL | 116063 | 04/06/2025 | 13/05/2025 | 899.00 | Book |
