Consumer Behavior (Record no. 96369)

MARC details
000 -LEADER
fixed length control field 00572 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200218b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389538052
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Cutter MOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L
245 ## - TITLE STATEMENT
Title Consumer Behavior
Remainder of title : Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill Education(India) Pvt Ltd
Date of publication, distribution, etc 2020
Place of publication, distribution, etc Chennai
300 ## - PHYSICAL DESCRIPTION
Extent xxv; 929p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mookerjee, Amit
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Consumer Behavior 18/02/2020 Swami Book House Indian Book   658.834 MOT 115710 25/04/2023 24/04/2023 795.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Consumer Behavior 18/02/2020 Swami Book House Indian Book   658.834 MOT 115711 04/03/2024 13/02/2024 795.00 Book
    Dewey Decimal Classification     Text book Main Library Main Library Consumer Behavior 18/02/2020 Swami Book House Indian Book   658.834 MOT 115709 04/04/2022 06/01/2022 795.00 Book

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