Consumer Behavior (Record no. 96369)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00572 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200218b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789389538052 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Cutter | MOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior |
| Remainder of title | : Building Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education(India) Pvt Ltd |
| Date of publication, distribution, etc | 2020 |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv; 929p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Consumer Behavior | 18/02/2020 | Swami Book House | Indian Book | 658.834 MOT | 115710 | 25/04/2023 | 24/04/2023 | 795.00 | Book | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Consumer Behavior | 18/02/2020 | Swami Book House | Indian Book | 658.834 MOT | 115711 | 04/03/2024 | 13/02/2024 | 795.00 | Book | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Consumer Behavior | 18/02/2020 | Swami Book House | Indian Book | 658.834 MOT | 115709 | 04/04/2022 | 06/01/2022 | 795.00 | Book |
