Consumer Behavior (Record no. 96369)
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000 -LEADER | |
---|---|
fixed length control field | 00572 a2200205 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200218b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789389538052 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.834 |
Cutter | MOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mothersbaugh, David L |
245 ## - TITLE STATEMENT | |
Title | Consumer Behavior |
Remainder of title | : Building Marketing Strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | McGraw Hill Education(India) Pvt Ltd |
Date of publication, distribution, etc | 2020 |
Place of publication, distribution, etc | Chennai |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv; 929p |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer Behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Strategy |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Hawkins, Del I |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mookerjee, Amit |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Collection Type | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Text book | Main Library | Main Library | Consumer Behavior | 18/02/2020 | Swami Book House | Indian Book | 658.834 MOT | 115710 | 25/04/2023 | 24/04/2023 | 795.00 | Book | |||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Consumer Behavior | 18/02/2020 | Swami Book House | Indian Book | 658.834 MOT | 115711 | 04/03/2024 | 13/02/2024 | 795.00 | Book | |||||
Dewey Decimal Classification | Text book | Main Library | Main Library | Consumer Behavior | 18/02/2020 | Swami Book House | Indian Book | 658.834 MOT | 115709 | 04/04/2022 | 06/01/2022 | 795.00 | Book |