CSR Evangelism: Rural Consumers Walk down the Road to Enlightenment (Record no. 95811)

MARC details
000 -LEADER
fixed length control field 01367nab a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190810b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Garima
245 ## - TITLE STATEMENT
Title CSR Evangelism: Rural Consumers Walk down the Road to Enlightenment
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc
Name of publisher, distributor, etc
Date of publication, distribution, etc
300 ## - PHYSICAL DESCRIPTION
Extent 83-199 p.
520 ## - SUMMARY, ETC.
Summary, etc This paper critically analyzes the corporate social responsibility (CSR) discourse as operative within a fast moving consumer goods (FMCG) organization, operating in the health food sector. The dominant CSR discourse propagated as a means of mutual value creation for the organization and also the bottom of the pyramid (BOP) is questioned. Consumer freedom at the BOP seems an elitist privilege for subaltern consumers, as corporate initiatives to do good get innocuously mired with divergent discourses of brands, consumer culture, power and politics. The study draws on empirical evidence from qualitative interpretive research, based on semi-structured interviews document analyses and participant observation. Data was analyzed using grounded theory method and Critical Discourse Analysis (CDA).
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Prakash, Anand
773 0# - HOST ITEM ENTRY
Host Biblionumber 39800
Place, publisher, and date of publication Delhi Shri Ram Centre for Industrial Relations
Other item identifier S87168
Title Indian Journal of Industrial Relations; 53(2), October 2017
International Standard Serial Number 00195286
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://192.168.6.75/libsuite/mm_files/Articles/AR16478.pdf
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Koha item type
    Dewey Decimal Classification     Main Library Main Library 10/08/2019   AR16478 10/08/2019 Articles

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