Six Rules of Brand Revitalization (Record no. 95601)

MARC details
000 -LEADER
fixed length control field 00513 a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190725b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352863532
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Cutter LIG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Light, Larry
245 ## - TITLE STATEMENT
Title Six Rules of Brand Revitalization
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson India Education Services Pvt.Ltd
Date of publication, distribution, etc 2018
Place of publication, distribution, etc Noida
300 ## - PHYSICAL DESCRIPTION
Extent xiv; 242p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product life cycle
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kiddon, Joan
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Collection Type Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Text book Main Library Main Library Branding 23/07/2019 Granth Foreign Book   659 LIG 114681 28/02/2023 21/02/2023 499.00 Book

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