Marketing Strategy (Record no. 94599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190216b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070530882 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | WAL/BOY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy |
| Remainder of title | decision-focused approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Publishing |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 365 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jarreche, Jean-Claude |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Public note | Collection Type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing Management | 16/02/2019 | Gratis | 658.8 WAL/BOY | 108621 | 05/07/2024 | 08/12/2023 | Book | Gratis | Indian Book |
