Contemporary Direct &Interactive Marketing (Record no. 94482)
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000 -LEADER | |
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fixed length control field | aam a22 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190117b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131730997 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | SPI |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Spiller Lisa D |
245 ## - TITLE STATEMENT | |
Title | Contemporary Direct &Interactive Marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2011 |
Place of publication, distribution, etc | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 477 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Direct &Interactive Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type |
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Dewey Decimal Classification | Reference book | Main Library | Main Library | Marketing | 17/01/2019 | 5797 | 465.00 | 658.8 SPI | 108450 | 17/09/2022 | 08/09/2022 | 465.00 | Book | Foreign Book |