Contemporary Direct &Interactive Marketing (Record no. 94482)

MARC details
000 -LEADER
fixed length control field aam a22 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190117b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131730997
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter SPI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Spiller Lisa D
245 ## - TITLE STATEMENT
Title Contemporary Direct &Interactive Marketing
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2011
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 477
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct &Interactive Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 17/01/2019 5797 465.00   658.8 SPI 108450 17/09/2022 08/09/2022 465.00 Book Foreign Book

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