Total Relationship Marketing (Record no. 9439)

MARC details
000 -LEADER
fixed length control field 00620cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140923b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131206734
040 ## - CATALOGING SOURCE
Transcribing agency Welingkar Institute of Management Development & Research, Mumbai
Original cataloging agency Welingkar Institute of Management Development & Research, Mumbai
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number GUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gummesson Evert
245 ## - TITLE STATEMENT
Title Total Relationship Marketing
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Butterworth-Heinemann
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 350p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Network Economy, CRM, Relationship Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 33466
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        Main Library Main Library Marketing Management 14/12/2009 Suresh Book Suppliers 316.00   658.8 GUM 20180 23/09/2014 395.00 23/09/2014 Book Indian Book

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