Services Marketing: (Record no. 94126)

MARC details
000 -LEADER
fixed length control field aam a22 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180928b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353160777
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter ZEI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A et al.
245 ## - TITLE STATEMENT
Title Services Marketing:
Remainder of title integrating customer focus across the firm
250 ## - EDITION STATEMENT
Edition statement 7th ed, Special Indian Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc McGraw Hill Education
Date of publication, distribution, etc 2018
Place of publication, distribution, etc Chennai
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 582 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type Subject type
    Dewey Decimal Classification     Text book Main Library Main Library Service Marketing 28/09/2018 Swami Book House 636.00   10 658.8 ZEI 108117 28/04/2025 23/04/2025 795.00 Book Foreign Book Marketing
    Dewey Decimal Classification     Text book Main Library Main Library Service Marketing 28/09/2018 Swami Book House 636.00     658.8 ZEI 108118 28/09/2018   795.00 Book Foreign Book Marketing

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