Marketing for Competitiveness: (Record no. 93828)

MARC details
000 -LEADER
fixed length control field aam a22 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180625b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789813201965
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing for Competitiveness:
Remainder of title Asia to the world- in the age of digital consumers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc World Scientific
Date of publication, distribution, etc 2017
Place of publication, distribution, etc New Jersey
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 288 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Glorecalization
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Huan, Hooi Den
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Programme Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type Collection Type
    Dewey Decimal Classification     Reference book Main Library Main Library Marketing 25/06/2018 MSN Books 599.25   658.8 KOT 107778 06/12/2019 29/11/2019 799.00 Book Foreign Book

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