Principle of Marketing (Record no. 93791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | aam a22 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180704b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principle of Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2018 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 699 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Programme | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Collection Type | Checked out | Subject type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 19/06/2018 | Swami Book House | 719.20 | 6 | 658.8 KOT | 107730 | 02/01/2025 | 04/11/2024 | 899.00 | Book | Foreign Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 19/06/2018 | Swami Book House | 719.20 | 6 | 658.8 KOT | 107728 | 30/11/2024 | 04/11/2024 | 899.00 | Book | Foreign Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 19/06/2018 | Swami Book House | 719.20 | 24 | 658.8 KOT | 107729 | 17/03/2025 | 07/03/2025 | 899.00 | Book | Foreign Book | |||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 27/07/2018 | Swami Book House | 719.20 | 3 | 658.8 KOT | 107873 | 01/11/2023 | 01/11/2023 | 899.00 | Book | Foreign Book | 08/11/2023 | Marketing | |||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 27/07/2018 | Swami Book House | 719.20 | 5 | 658.8 KOT | 107875 | 21/01/2025 | 23/11/2024 | 899.00 | Book | Foreign Book | Marketing | ||||||
| Dewey Decimal Classification | Text book | Main Library | Main Library | Marketing | 27/07/2018 | Swami Book House | 719.20 | 1 | 658.8 KOT | 107874 | 13/01/2020 | 11/01/2020 | 899.00 | Book | Foreign Book | Marketing |
